Search engine optimisation involves two key activities, the work that takes place on your website which normally involves the way you write the pages of your website, the words and phrases you use and where you use them; and a second part where you have much less control which is called ‘off-site’ SEO.  The work of ‘off-site seo’ involves what could also be called online or Internet marketing and is the process by which you market your product or service over the Internet. But, it is easy to be stumped by what works, what doesn’t and what is just a waste of your time and cash.

Internet marketing doesn’t simply mean ‘building a website’ or ‘promoting a website’. Somewhere behind that website is a real organisation with real goals and your marketing strategy is a key part of ensuring that those goals are met. Typically this strategy will include all aspects of online advertising for products, services, and websites, includes market research, email marketing, and direct sales.

SEO activities typically involve things like link building strategies, article PR and ‘advertising’.  However, there are many more ways to ‘do’ off-site seo that are much more subtle and which are designed to give your users a great experience of you, and your company or business.  Why not hang around on the blog here and I’ll showcase some of the better ones for you in the coming months.