A personal brand is a funny creature, part reality and part  manufactured.  It’s purpose is to create an image, to which one then has to live up to.

We’ve come a long way in the few years that this has started to become part of popular culture, we’ve seen celebrities come and go and they are no longer just the actors and actresses.  A great example of the degree of the change that has occurred is in the rise of the people who are famous simply for being famous – who have no discernible talent, skill or knowledge but who have a knack (perhaps that’s a skill after all!) for being in the right place at the right time and being seen with, and around the right people. Continue reading →