When LinkedIn first started out it was a social network for people, professional people working in businesses, but people nevertheless. As it has grown over the years it became clear, as it has done with Facebook, that businesses wanted the ability to talk about their business without it being about their people and so the LinkedIn Company profile was created. In early October, this facility has taken a further step with the introduction of LinkedIn Company status updates.
This means that company’s can now share news and views about their business and as a result, anyone that is connected to the people who are members of that company will see these updates, in addition to those shown about members of their network, in their home page feed.
However, although in the past the administrator of a company profile has been able to allow anyone who has a valid company email address to update the profile page, now only designated administrators are given the ability to update the status of a company – presumably this has been done to prevent disaffected employees from hijacking the reputation of a business 
Turning on the status updates is a relatively simple process for an administrator of the profile:
- Visit your company profile page and click Edit under Admin Tools – in the top right corner of the page
- Change the selection to Designated Users Only
- Et Voilà, you are now done and can post updates as and when needed.
