According to Wikipedia the term ‘Viral marketing’ means using “marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can often be word-of-mouth delivered and enhanced online; it can harness the network effect of the Internet and can be very useful...

Remember that website developers may wish to use the websites they build as a way of demonstrating their own capabilities to new and potential clients, rather than focus on the needs of their current clients and users. It is therefore important to strike a balance between the two.

The pace of change based on telecommunications is accelerating. The phrases “the Internet”, “the web”, “the net” are shorthand for these developments. The Internet has changed beyond all expectations our ability to communicate instantly across the country or across the globe. To share knowledge enables us to do things much moe quickly and in some case in completely different ways.