Business Blogging Bootcamp Intensive 2 Day Workshop – £347 – 27/02/10 – Burraton House – Dorchester, Dorset

A Business Blog is one of the latest ‘must have’ Internet tool kits for any web savvy business. There are very many reasons why successful ones are so sought after, not least because they are one of the most effective SEO (search engine optimisation) tools available that can take a brand new site to page one of Google for a chosen search term in a matter of days. How do I know? Because that is exactly what I did with the search phrases for ‘LinkedIn Made Easy‘.

It is also the ideal way to establish both corporate and personal brands and is a quick and easy way to establish a web presence which is easy to update, monitor and measure. A business blog gives you the opportunity to both demonstrate and explain your areas of expertise to the audiences that are most receptive to listening. Effectively, you are able to establish yourself as an expert in your chosen market sector.

However, they don’t operate in isolation – nothing does in the wildly eclectic world of the web these days, and when used EFFECTIVELY in conjunction with many of the other social media opportunities, your blog can become a highly efficient (in terms of TIME & MONEY) marketing machine.

So, what will YOU learn and take away from the TWO Day Business Blogging Bootcamp?

- Learn the fundamentals of business blogging; what to say, why you say it and who you say it to
- How to write appropriate, relevant and timely content
- Transform your competitors into collaborators through the use of comments and links
- How you can make your blog socially compatible
- Embedding video with YouTube
- Understand AND implement an effective Search Engine Optimisation campaign for your blog AND your website
- Determine the PRIMARY purpose of your blog and implement a secondary purpose too
- Create your own blogging/marketing strategy
- Set up, implement and get started on your own professional Wordpress blog
- Learn how to tweak the design quickly and easily
- Link your blog to multiple social networks and kick start your email marketing strategy
- Find out how to add products and sell services or events from your wordpress blog, including which services to use and which to avoid
- Implement and use embedded AND third party tools to monitor and measure the effectiveness of your blog
- Link your blog to YOUR own unique web address

The vast majority of tools we use in the course are available completely free of charge to you, there may be some minor changes that you may wish to implement that MAY involve small additional charges to third party providers. These include:

- using a unique web address for your blog – around £6 per year
- creating a completely custom look for your blog – around £22 per year
- creating a completely private social community – around £22 per year

The vast majority of bloggers NEVER use these tools, but they are available if you feel they will help the objectives that you set for your business blog.