Social Media Not Working?
You probably need a strategy that defines what you’re doing, who you’re talking to and why they’ll pay attention.
- Clarify your goals
- Review your social accounts
- Create the strategy
Online marketing has come of age in recent years; with the advance of social media it is now easier and quicker to communicate with your potential customers. Of course, that means it’s easier and quicker for your competitors too, which is why you need a social media strategy to move forward.
How you use the latest versions of social media tools and technologies is not the same as why you use them. The ‘how’ is full of shiny gadgets, glittery widgets and lots of different accounts which lack direction and purpose and have no hope of ever achieving any goals.
The ‘why’ on the other hand is focused on the outcome from the outset; definite goals have been set, specific audiences targeted, business objectives are being met, clear messages are shared and the whole lot is measured against a set of criteria defined by you, to meet your business needs.
A social media strategy helps you to define who you are talking to online and why. It also helps you understand what audiences will pay attention and how to create a bunch of warm leads for your products or services.
Linda is a specialist in social media strategy, she’s been doing is since the year dot.com was born and uses it on a daily basis to grow sales of her best-selling books on Amazon and supporting the 200k+ users every month on her social enterprise website.
If you’d like us to work with you to create a strategy that is appropriate, sustainable and cost effective all you need to do is complete our online questionnaire so that we can assess whether we are the most appropriate service for your needs.
Linda has a wealth of knowledge when it comes to social media marketing! I was sceptical at first about the results it would bring however, within no time at all our website hits had improved drastically and we are now receiving better quality enquiries as a direct result.