There are two types of brand online: the first is the personal brand and you can see this at it’s most extreme in say Stephen Fry on Twitter; the second is a corporate brand such as Dell or Nike.  Each of these types of brands require a different approach to the strategic use of social media because each of them will have different outcomes in mind.

However, the common elements of a strategy for either type of project include:

• Identifying the relevant audiences that may be interested in the products and services being offered
• We then work with you and your business to determine the key messages that are most likely to have the desired effect
• We identify the current key players in your chosen market sector
• We create specific schedules for the first months of your strategy – with significant subject markers and events highlighted
• We then locate the most appropriate recipients of the messages that you will be creating, including where they are currently active (or not)
• Next we provide a detailed strategy for engagement with the market, key players and individuals identified
• Finally, we give full training to those who will be actively managing the brand online – this could be staff or it could be you, the individual.