The likes of Facebook and Twitter strike both fear and joy into the hearts and minds of business leaders across the globe and bring with them a wave of confusion over how to use this infant marketing channel, which can look like an unruly mess when viewed from a distance.

We work with our clients to develop a strategy for their use of the most appropriate social media and networking sites that is focused on achieving specific results for their business. Typically a strategy will include:

• Firstly we decide which of the networks are the most appropriate for your business by working with you to agree what you want to achieve and why
• We then create any necessary calls to action for your website or blog
• Next we create or access your current social network accounts and tidy them up so that they work as well as they can in their raw state
• We also agree what you will use to measure the success of your social activity, whether that is just 30 minutes a week or 3 hours every day
• Once this is all in place we will create a strategy that takes into account the needs of your business, the amount of time you (and your staff) have to devote to this marketing channel and finally what skills you already have in house.  Your strategy will tell you what to say, who to say it to, when to say and how to say it effectively.
• Finally, we give you the training you need to get you started and we’ll be there to hold your hand if necessary too.